Spicy and full of character, the Joup is the elder sister of the Brice. One of the things that differentiate the Joup is a flavor of caramel that gives to the beer a rounder taste. Its deep brown color, its creamy thin and generous foam and its alcohol level make of it a really special Belgian beer.


Technical features :


  • Kind of beer : brown
  • Alcohol level : 7,5% vol alc
  • Plato level : 16°
  • EBC : 39
  • IBU : 19

What is the origin of Brice & Joup beers?

Once upon a time, in 1591, a brotherhood called ‘Société de Tir St Brice’. Its members enjoyed organizing parties and other activities for their parish. When one day, almost 300 years later, a priest came to stir up trouble. In fact, during a procession, the Brice had the duty to carry the Virgin of Wood but, invoking the heat, they deposited the statue in a slope! The priest, very irritated by this incident, implemented his plan to create a new brotherhood, the Society St Joseph. The Hombourgois had thus become either the greens, ‘Brice’ or reds, ‘Joup’.

This story cut the small village in two parts, the color of the barrier of a farm showed the farmer’s belonging to one or the other company. Today, these two societies still exist, they organize balls, each one has its hall, their harmony and their society.

If the marriage of a red and a green has not always been possible we have nevertheless decided to gather them on a glass, being careful to put them back to back so that they cannot quarrel !!!

Nowadays, a Brice will drink a Joup if it drips him and likewise a Joup will drink a Brice if he prefers it … the proof of a healthy rivalry!